Broward County Commission Regular Meeting

MOTION TO APPROVE Tourism Sponsorship Agreement between Broward County and Greater Fort Lauderdale Pride Inc., in the amount of $750,000, to sponsor the Pride of Americas 2020; and authorize the Mayor and Clerk to execute same.

(Per the Tuesday Morning Memorandum, Signature Pages have been received.)

ACTION:  (T-12:14 PM)  Approved.  The Board requested that information be brought back to the Board.  (Refer to minutes for full discussion.)

VOTE:  9-0.

In accordance with the Broward County Administrative Code, Section 13.32(c)(1), the Broward County Board of County Commissioners (“Board”) is required to approve all Tourism Sponsorship Program Agreements in excess of $500,000.

This action will allow the Greater Fort Lauderdale & Visitors Bureau to be showcased on all platforms as a Presenting Sponsor of the first Pride of the Americas 2020.

None.

Greater Fort Lauderdale has a unique opportunity to host the very first Pride of Americas festival April 21 - 26, 2020. This six-day event, expected to attract more than 225,000 people from Alaska to Argentina, will include cultural and human rights programs, LGBT+ health and lifestyle conferences, an international arts festival, concerts, and a parade.

Because South Florida is the gateway to the Caribbean and Latin America, Pride of the Americas 2020 in Greater Fort Lauderdale offers a rare opportunity to attract and engage LGBT+ attendees from Central and South America and, for the first time, the Caribbean.

We are committed to using this event to strengthen the LGBT+ communities and the Pride movement in these regions, where sexual minorities are still ostracized and worse, criminalized, just for being who they are and living their truths.

Not only is Greater Fort Lauderdale one of the premier tourist destinations, it is a diverse and welcoming community with one of the largest concentrations of LGBT+ households in the nation. This event will bring both domestic and international media attention to the destination.

Agreement signed by the Organization will be included as additional materials.

Stacy Ritter, President/CEO, GFLCVB, (954) 765-4466